Magic.

Researching into Typographic Illusions for my ISTD Magic Brief.

These images below (yellow) are part of a campaign for Veja Magazine, a magazine in Brazil. Their campaign is titled, 'get both sides.'

Victory also spells defeat.

Bush - Peace or War.

Bomb also spells out bluff.

Bin Laden - Dead or Alive

I think the content of this campaign is effective, it is clever and has a clear concept and tag line to support. The Bush image is particularly clear - it is really obvious it is him and I am not quite sure how with such little detail into the face.

A personal open to this campaign is that I am not too keen on the execution - just my personal preference though, because of the typography style - but I can see why they did it this way as it is a highly commercial campaign and it is going to be appeal to a wide range of people.

I love the colour yellow, so I think this works well. It is a really strong bold colour but not too overpowering and is still eye catching.

Another illusion - simple but really clever. I would like to have a go at doing some words like this myself, I am not sure if it is possible but it would be really good to create a little booklet of things like this.

Just looking into some old Magician Posters. I do not really want to create this style, or do anything slightly like this - want to do the opposite. But it is interesting to look at them for reference as they have a retro feel to them. The typography is interesting - as they seem quite old yet they use modern over used and over commercial techniques like the outline type and bold sans serif fonts.

www.news.bbc.co.uk/1/hi/scotland/edinburgh_and_east/8278191.stm

Looking into The Prestige and the Illusionist.

Took note of their 'slogans.'

Are you watching closely?

Nothing is what it seems

Hinting at a similar concept to what I want to look into - it is right there in front of you, you just don't see it. I have seen The Prestige before, but going to watch the Illusionist to get some more ideas/imagery seeings though illusions is what I am looking into.

Thought about looking into Magicians Business cards - it seems to me that there are many opportunities to be creative here, even something as simple as a play on a

playing card? Could be a bit cliche but i could not seem to come across

any good ones online.

Above is one creative one that I found.

Research into the word/concept of Illusions...

• an erroneous mental representation
• something many people believe that is false; "they have the illusion that I am very wealthy"
• delusion: the act of deluding; deception by creating illusory ideas
• magic trick: an illusory feat; considered magical by naive observers

Thesaurus..

charmer, conjurer, diabolist, diviner, enchanter, enchantress, exorciser, exorcist, feats or tricks archimage, fortune-teller, genie, genius, illusionist, marvel, medicine person, medium, miracle worker, necromancer, prophet, satanist, seer, shaman, siren, soothsayer, sorcerer, spellbinder, thaumaturge, theurgist, trickster, virtuoso, voodoo, warlock, witch, witch doctor, wizard,

astrologer, augurer, clairvoyant, conjurer, diviner, enchanter, fortuneteller, hypnotist,magician, magus, medium, necromancer, occultist, palmist, seer, shaman, soothsayer, sorcerer, thaumaturge, warlock, witch ace*, adept, artist, authority, crackerjack*,expert, genius, hot shot, pro*, prodigy,professional, proficient, shark, star, virtuoso, whiz kid, whiz*, wiz mi⋅lieu   [mil-yoo, meel-; Fr. mee-lyœ] Show IPA –noun, plural -lieus, French. -lieux  [-lyœ] Show IPA . surroundings, esp. of a social or cultural nature: a snobbish milieu. Origin: 1795–1805; <>mi (<>medius middle; see medium ) +lieu lieu The Cafe Wall Illusion.  The café wall illusion is an optical illusion, first described by Richard Gregory in 1973. According to Gregory, this effect was first observed by a member of his laboratory, Steve Simpson, in the tiles of the wall of a café at the bottom of St Michael's Hill, Bristol. This optical illusion makes the parallel straight horizontal lines appear to be bent. To construct the illusion, alternating light and dark "bricks" are laid in staggered rows. It is essential for the illusion that each "brick" is surrounded by a layer of "mortar" (the grey in the image). This should ideally be of a colour in between the dark and light colour of the "bricks". http://en.wikipedia.org/wiki/Café_wall_illusion. The original cafe was the illusion was discovered.