1. The converstation normally goes like this:
"What do you do for a living?"
Me : "I'm a designer"
"What do you design"
Me : "Well, I'm a graphic designer so I design magazines, annual reports, posters, typefaces...that sort of thing"
*Still a look of confusion*
Me: "I do logos"
"Ahhh okay okay...so do you do you use Word?"
Officially, I say I specialise in branding with an emphasise on typography.
2. I think I always wanted to be a graphic designer when I was younger but I didn’t quite know it. Looking back in my life, I was always intrigued about the typographic side of design. For example, I remember nearly crying when I was a child because a sports shop had put the wrong font on the back of my football shirt!!
3. Work hard. Show passion. Learn how to set type properly. Have a website. Try and show different skills in your portfolio. Do not seek praise, seek criticism. Be Nice. Have energy. Aim beyond what you think you can achieve.
4. I targeted my portfolio to potential agencies. Went to London for a day and had several interviews. I cheekily rang up SEA Design and asked for an interview....luckily the senior designer at the time wasn't busy. Getting a good job in design is 50% work and 50% luck.
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