Bold Ideas.

'Oh how I love these notebooks by Bold Ideas! The concept is so simple, yet so clever. The designer uses the color inspiration of different beverages and applies them to notebook covers. The “Nutrition Facts” labels aren’t so bad, either. I want to collect all of these just to admire them.'

I thought this project was quite relevant to my ampersand project - as I was looking into creating exercise books. I do like this project alot, the context of the notebook does seem a bit random here though, I would have thought they would work better is cookery book covers, or cocktail recipie cards.. does not stop me wanting to purchase this little books though. It kind of reminds me of Rhiannes project she did for D&AD elmwood's tea brief.