Brilliant. This is the kind of project I am looking for - applied bespoke typography. Not just typography for the sake of it. The first image, the posters really caught my eye, it reminded me of some work I had been looking at for my magic brief. It has an illusion feel to it because you fill in the rest of the letters even though they are not actually there. Although it is not entirely legible that it says 'soakers' but I do not think this matters, as it is so eye stimulating.
I really like seeing how the type can then be applied across to various different medias, the image of the flyer design on the floor is just brilliant - it shows how the use of the designs across different media is unlimited. Puts my poster/postcard/sticker contexts to shame.
I have been seeing alot of work at the moment that has a magic/illusion feel to it. It is bold and confident and decisive. I need to be more like this in my work as it shows to the client that is what you are like as a designer.
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