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Wednesday, 21 April 2010

Klas Ernflo.


Lovely. I really like how the logo looks in contrast to the really thin type on the poster, and how it all lines up so perfectly. The line down the T, K and L is really sophisticated, and I think is what makes the design work, because it makes it seem more rigid and grid like in contrast to the curved lines of the letters of the logo. Here the black and white theme works really well. I am starting to see a link between colour stocks, busier logos seems to work well in black and white whereas the more simplistic ones can be brought to live with paper colour and printing effects. 

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